Brand Experience

Social activation that seeks to unite Jews and Arabs

Por: Adsoftheworld 19 de Janeiro de 2016

Social actions has been an effective tool, and many social organizations have used to report any injustice committed mainly by government or by other members of society. This time the newspaper Time Out Israel decided to protest the ban on a book that talks about love being a Jewish woman and an Arab man.

In this social action six couples both heterosexual and homosexual, were summoned to demonstrate with a kiss that no matter the nationality of the people because when you love only feelings are important.

Photo: Disclosure.

This activation arose because the Ministry of Education of Israel took the decision to ban a book in which a romance between a Jewish woman and an Arab man, who could not be read in schools, they considered this love as a "prohibited act".

Check out the video of the Israeli newspaper: