Brand Experience

Social action honors victims of the attack on Charlie Hebdo

Por: Adsoftheworld 21 de Janeiro de 2016 00:31

Last January 7 marked the first anniversary of the terrorist attacks against the French magazine Charlie Hebdo, which left 12 people dead as a result, so that the Portuguese newspaper Público decided to remind the world, that fear should not stop free speech.

In a partnership with Fuel Agency, a social marketing action was developed, in which they created a box with a kind of bomb inside, but different from that wich destroy things, this one aims to encourage people to defend freedom of expression as the form as they wish, either seriously or satirical as well as the French magazine..

Barbara Reins, editor in chief of the newspaper Público, said the terrorist attack on Charlie Hebdo was an act against democracy, against journalists, but especially against freedom.

Below the video is a beautiful tribute to those who were killed that day.