Brand Experience

Red Bull launches the "Church of Skateboard"

Por: Adsoftheworld 21 de Dezembro de 2015

For Red Bull, 2015 was a great year. This is because according studies, branded drinks was the third most valuable sector with an estimated value of 389 million dollars (TDM), second only to Pepsi (739 million) and Coca-Cola (35 billion and 797 million USD).

All this success is due in large part to their promotional marketing, especially this one, implemented in Spain, where she transformed an old church on a skateboard temple.

Photo: Disclosure

Since October, the Red Bull approached the artist Okuda San Miguel with whom he discussed the project "Kaos Temple", which is to transform "Iglesa Skateboard" (Skate Church) de Llanera (Asturias) in a true place of art and skateboarding.

A total of seven weeks of intensive work of St. Michael Okuda, who filled the place of geometric shapes, colors and ramps that make the unique and unrepeatable place.

Red Bull has been characterized as a brand that sponsors extreme sports events (like jumping from space) and the street as skate.