Brand Experience

Ralph Lauren innovate in sales of clothing with your virtual fitting room

Por: Adsoftheworld 25 de Novembro de 2015 00:01

Ralph Lauren together with OakLabs are testing a dressing room where the user is able to interact with a touch panel and try on clothes virtually.

These smart mirrors developed by the company, are able to recognize the clothes selected by a consumer using RFID technology.

Photo Disclosure.

According Dipole, RFID (Radio Frequency ID) "is a wireless communication system between two or more items, where a sending radio signals and other replies based on the received signal."

This technology has numerous applications and Ralph Lauren are using to innovate in the retail clothing field. The system consists of a mirror with a touch panel that allows buyers to select from different sizes and colors of clothing for virtually try them.

After selecting the desired part, you are sent a signal to one of the store employees to physically transport the consumer and, if necessary, you can taste it in the body.

This technology is directly linked to the inventory of the retailer and the consumer keeps the desired part is looking around the store. In addition, the buying process is done through a smartphone in their own dressing room, no long queues.

Here's a video of how it works: