Experiência de Marca

PSG's fans are surprised during promotional action

The sports shop Go Sport, drafted a amazing live marketing action to give their customers and fans of PSG in Paris.

Sometimes, to activate products and services, brands appeal to the show biz. In this case the sports shop Go Sport, drafted a amazing live marketing action to give their customers and fans of PSG in Paris.

Then goalkeeper Kevin Trapp and defender Maxwell Scherrer, both players of the football team Paris Saint-Germain, who were accomplices of the brand to give customers a beautiful souvenir photo.

Photo: Disclosure.

The brand set up a booth photograph inside the store, where customers had access after making a purchase, to get a reminder with their idols that were printed in the form of a poster in the picture.

Upon entering the cabin, as they prepared to take the picture, a secret door opened, and to the surprise of everyone, even the team's players had to pay tribute to their fans.

Here, the video of this nice promotional action: