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Brand Experience

Prevention of smoking among adolescents is supported by Vans

Por: 2 de Fevereiro de 2016

The anti-smoking organization Truth  developed a project in partnership with the graphic artist Kevin Lyons to create a large wall with menssages encouraging teenagers not to smoke, and best of all, people can buy a Vans sneakers based on the art design.

This marketing action, wich has everything to do with Lyons, who is "personally committed to a tobacco-free lifestyle," was a wall 15 feet high and 40 feet located in the center of tobbaco in US, Raleigh, NC .

Photo: Disclosure.

The work design is the degistrada mark the artist who likes to paint "mischievous monsters" and his creations seem to be shouting inspirational messages and this design was created a limited edition Vans, which will be sold in the brand's stores throughout the country American.

Lyons has his own clothing line, Natural Born, and is also a former partner of Anomaly and director of global creation for Urban Outfitters.

Check out the video daelaboração design:
 

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