Por: Adsoftheworld 29 de Outubro de 2015
The vending machines have become powerful tools in promotional marketing. A good example was the brand Candy Kitten, taking advantage of Halloween to scare a few people in London.
It's strategy was to put a vending machine in a busy street so it was seen by many people with a free candy signal, which contributed further to draw the attention of passersby.
When choosing your candy on the machine, people had a scare when trying to take it, surprising everyone around. This action shows that a simple, well-applied idea can generate a lot of engagement with the brand.
We leave the video for you to figure out how these sweet yielded few scares in favor of Candy Kittens:
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