Brand Experience

Passengers go to a virtual tour in Virgin America's aircrafts

Por: Adsoftheworld 26 de Novembro de 2015

An original promotional marketing action, leads people to a virtual tour inside the Airbus A320 aircraft from the Virgin America airlines. A panel installed at bus stops in the United States uses the same Google Street View technology, so that passengers can see exactly the internal environment of the aircraft.

"Some US airlines use promotional marketing activities to highlight features that are not really available on all flights." Says Abby Lunardini, VP of brand and communications at Virgin America.

Photo: Disclosure.

"For travelers who may be new to Virgin America, Google Street View experience shows the differential authentically product." She says. "There's pranks. Customers can visit the actual vehicle in which, can they fly when booking the tickets from any of our destinations, just as they see the rest of the world via Google Maps."