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Brand Experience

Oreo mysterious door in New York reveals a surprise

Por: Adsoftheworld 5 de Abril de 2016

Some people who were in New York on Tuesday (02/02), near 18th Street, they encountered a mysterious door, nicely decorated by the cookies brand Oreo . This strange attraction was named Oreo Wonder Vault.

This live marketing action has been prepared for the activation of the new flavor of the cookie that will arrive on the shelves in a week. The brave and curious who opened the "vault", had the immense privilege to taste the new product firsthand.

Photo: Disclosure.

The brand explains the magic this way: "Media and fans who pass here today will have the chance to personally open a door in the Oreo cookie format and receive a biscuit box in hand, who spent a magical world of Oreo flavor."

This action was developed in partnership with agencies: Weber Shandwick, Iontank, 360i, The Martin Agency and Carat.

Check out some photos of the magical world of Oreo flavor:

 

Tags: Espaço Físico