Por: Adsoftheworld 22 de Outubro de 2015
Many fast food retailers have been involved in scandals of released videos showing what is really happening in their kitchens, because they are not always as responsible as hygienic and argue so.
To avoid such situations, the restaurant La Place in the Netherlands decided to be transparent to the people. As a live marketing action it installed a mupi (interactive outdoor) amid an Amsterdam street with live transmission of what his cook was preparing.
With this interactive mupi, people who came could speak to the chef and asked about the dish he prepared. At the end all who dared to talk to the professional were invited to go to the restaurant and receive a surprise.
This way, La Place showed great promotional marketing actions are not always required to engage the target:
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