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Brand Experience

Mobile brand performs activation using pigeons in Cappadocia

Por: Adsoftheworld 6 de Fevereiro de 2016

An activation gives the opportunity to assign the tags directly in the minds of consumers, this should always be done in a creative and original way, so accomplished, last for a long time and leave a memorable experience, as did mobile brand Huawei .

In partnership with The King CCA agency and three professional photographers who together conducted a lighting effects design where the phone model Huawei P8 was the main instrument for achieving something unique thanks to a special feature on this unit also had the help pigeons carrying LED lights on your legs to achieve amazing photographs.

Photo: Disclosure.


This action was taken in Cappadocia, Turkey, one of the most beautiful regions on the planet. According to Gartner, a consulting and information technology research, Huawei has sold 70.5 million units worldwide of its best year compared to 2009 when only sold 13.49 million mobile phones.

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Tags: Espaço Físico