Brand Experience

Marketing action challenges politicians in Canada

Por: Adage 19 de Outubro de 2015 00:01

During election campaigns, candidates have several proposals that are not always fulfilled. Mostly, we risk, are only in the speech. And this happens not only in Brazil, (believe it or not).

Tired of this "cheap talk" of the electoral schedule, a marketing action was created by a tattoo parlor in Montreal, Canada, who issued a challenge to candidates for federal elections: tattooing their promises.

Photo: Disclosure.

This surely is a very absurd idea, but serves as a way to challenge politicians to carry with him a public commitment to fulfill their promises. Or at least take a reminder of guilt for not materialize them. At the end of the video shown below, they drop the phrase: "Just like tattoos, a promise is for life."