The Cancer Institute NSW Australia, transformed a bus stop in the city of Bondi Beach, in a claw machine wich the reward was a sunscreen's tube, which encouraged people to protect themselves from the sun preventing rays cause spots that can cause skin cancer.
This shows that when there is creativity, any service or product can be sold, even for medicinal purposes, through promotional marketing actions and its various tools such as posters, live mkt actions, and many others.
Photo: Disclosure.
The responsible for this innovative action agency was JCDecaux, who managed to send a health message in a fun way that many could not resist.
Check out the video of the reaction of the people to earn their premiums and still protect their skin:
