Por: Ads of The World.. 5 de Outubro de 2015
To encourage people to slow down in their fast-paced lifestyle, Kit Kat recently held a live marketing action in Paraguay.
With the help of Nasta agency, the brand created the 'Break Machine', a vending machine that dispensed special chocolate bars to people when they took breaks.
The bank connected to the vending machine detected when they paused for at least one minute, and they were rewarded with free chocolate ?? Just do nothing.
It's a fun way to bring the brand slogan "Have a break, have a Kit Kat" for life?
Check out the marketing action in the video below: