To encourage people to slow down in their fast-paced lifestyle, Kit Kat recently held a live marketing action in Paraguay.
With the help of Nasta agency, the brand created the 'Break Machine', a vending machine that dispensed special chocolate bars to people when they took breaks.
Photo: Disclosure.
The bank connected to the vending machine detected when they paused for at least one minute, and they were rewarded with free chocolate ?? Just do nothing.
It's a fun way to bring the brand slogan "Have a break, have a Kit Kat" for life?
Check out the marketing action in the video below: