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Brand Experience

KitKat made people have a break for a chocolat

Por: Ads of The World. 5 de Outubro de 2015

To encourage people to slow down in their fast-paced lifestyle, Kit Kat recently held a live marketing action in Paraguay.

With the help of Nasta agency, the brand created the 'Break Machine', a vending machine that dispensed special chocolate bars to people when they took breaks.

Photo: Disclosure.

The bank connected to the vending machine detected when they paused for at least one minute, and they were rewarded with free chocolate ?? Just do nothing.

It's a fun way to bring the brand slogan "Have a break, have a Kit Kat" for life?

Check out the marketing action in the video below:

 

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