Brand Experience

Giant Dinosaur appears in London

Por: 17 de Novembro de 2015

Undoubtedly one of the films that made history this year was Jurassic World, the work raised more than 600 thousand million dollars, globally, becoming blockbuster in the United States.

And for the DVD release, Universal Studios planned a frightful live marketing action, displaying a realistic Mosasaurus, one of the largest dinosaurs of the film, it and which was placed on the sidewalk in front of St. Paul's Cathedral in London, causing surprise to everyone who passed near the location.

Photo: publicity.

This action was very well thought out and executed, therefore, there was no way to don't note the monster sprouting from the sidewalk and positioned as it is about to devour an entire shark. Thousands of people stopped to take your photos and share the fearsome creature, thus reaching the goal of the brand.

Below the video of the creature that scared the region of the Metropolitan Cathedral: