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Brand Experience

Emojis of curly hair is the novelty of Dove in the US

Por: Redação Promoview 13 de Novembro de 2015

The emojis keyboard Unicode - which is already installed on Smartphone - is improving little by little in relation to representation.

This year, dolls were made available with skin tones and varying hair and homosexual couples and families, for example. But still there are many people who do not feel represented by emojis available. Such as people curly, curly hair.

Knowing this flaw, the Dove created a keyboard with a choice of dolls with curly hair - since many of its customers do not have straight hair like that of currently available emojis.

The brand was keen to create designs with varying skin tones and even added redheads girls. Yes, there are emojis red. Even created a petition asking the Unicode in Scotland to create them.

The idea complements the launch strategy of the Dove Quench's line, aimed at people with curly hair, launched last year. "When 73% of people in the United States use every day emojis, it is because they have become the new element of communication." Said Rob Candelino, vice president of marketing for haircare area of Unilever.

According to him, although one in three US have curly hair originally, they are not represented in emojis. "We think it was wrong." He said.

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