The US Walmart created a social experiment in the form of live action marketing for this Christmas, and sends a message that children can be happy both gaining a great gift, as donating one for those without conditions.
As part of the action, directed by Saatchi New York, it has made a video which shows children who can choose any toy market shelves and decide to stay with this, or donate for those who can't afford to win one.
Photo: Disclosure.
Surprisingly more than 80% of children chosen donating the toy. The video is shot sweetly with authentic comments from children.
A virtual action was also initiated to encourage parents to posting videos of their own children asking if they would rather win or donate a gift and use the hashtag #fillthetruck to spread the Christmas message.
Check out the video of this exciting action:
