Skin cancer is still a disease that kills thousands of people around the world, and for this reason, beauty marks and health institutions have developed social marketing actions to warn of the importance of using sunscreen always, as did Bupa, an insurance company level in Latin America and the Caribbean.
The brand held a fun live marketing action and decided to bring sunscreen to all those people who were enjoying the beach, in the park and for some people that rested on the sidewalk.
Photo: Disclosure.
Along with the CX Lavender agency, it was convened a canine elite troops trained to detect people who was with unprotected skin sunscreen, and to help them avoid becoming skin cancer victims, the dogs took the suncreen to the people.
Check out the video of the action showing the work of puppies:
