Experiência de Marca

Burger King innovates on the menu for Halloween's season

To enter the gloomy mood of Halloween, Burger King is implementing in its US restaurants, something new brought directly from Japan.

To enter the gloomy mood of Halloween, Burger King is implementing in its US restaurants, something new brought directly from Japan.

As a form of promotional marketing for the month of witches, Halloween Whopper was created, with black hamburger bun, a special recipe for the date. It will be marketed in the network from this week.

Photo: Disclosure.

This sandwich of dubious appearance, come to butt heads with other burger chains are trying to "strange" items on their menu. Here in Brazil, we will stay in curiosity, since we have no information from Burger King to bring this innovation.