Por: Adsoftheworld 24 de Novembro de 2015
Activate a new product involves the preparation of promotional marketing innovative and creative strategies in order to convince people to want to buy it, as did Motorola along with American actor Ashton Kutcher, putting strain on all those who depend on the phone for everything and all the time.
Through two activations cellular brand showed its model of Moto X Pure Edition, which among other advantages can be voice activated and that the actor made a "fire" test with certain kind of people who can not live without using their phones for a minute.
While a second activation, Motorola, together with the actor connected people to a lie detector, and did not tell the truth, their phones were suffering in place.
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