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Brand Experience

Activation shows how to fight corruption

Por: Adsoftheworld 4 de Abril de 2016

Currently the corruption has become a very important issue to be discussed throughout the world. Several international marketing agencies have developed educational activities to show people how important it is not to fall into dishonest practices as did the Transparency International.

This nonprofit organization promotes measures against corporate crime and international political corruption. In Ukraine this agency decided realize an activation in a movie theater to show that if people raise their voice against corruption, it can be combated.

In a partnership with Cheil agency, Transparency International, this action aims to fight corruption

Here the video of this activation which leaves an example to be followed worldwide:

 

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