Brand Experience

A magic mkt live action delights in Quebec

Por: Adsoftheworld 25 de Janeiro de 2016

The Magic City Festival to be held in Quebec in Canada in April, decided to use the power of his magic to promote the event. For this to happen a fun live marketing action was created to surpreender people in the city.

The Lg2 agency responsible for action, installed a billboard at a bus stop that displayed the message "tap the wand here."

Photo: Disclosure.

Those who ventured to join in the fun had a surprise. The magic came and went around the mounted stage for action, and at the end gave a ticket to the show.

Here we leave the video of the festival activation: