Experiência de Marca

Carlsberg puts friendship to the test

The new on-line film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Redação Promoview

18/03/2013 29/12/2023

Carlsberg has released its new on-line campaign, Carlsberg puts friendship to the test. The new on-line film has a twist to the tag line “That calls for a Carlsberg” through a real life, high drama set-up caught on hidden cameras.

Carlsberg puts friendship to the test by placing volunteers’ unsuspecting friends in the ultimate, dramatic and nerve-wracking situation. Receiving a call in the middle of the night by their best friend who finds himself in a sticky situation during a game of poker, they’re asked, “How far would they go for a friend?”

The chosen victims must hand over €300 to save their mate from a dangerous poker game but a series of challenges unfold, calling on them to muster all their courage to see just how far they will go to stand up for their friend.

Check it out:

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