Brasil no topo da estratégia global hoje à noite

O Brasil concorre hoje à noite com cinco cases semifinalistas no único prêmio global que reconhece o pensamento estratégico. O Jay chiat Awards For Strategic Excellence é organizado pela 4A’s (Associação Americana de Agências de Publicidade) e faz parte do Festival de Estratégia, que acontece em Nova York.

O Prêmio é composto de dez categorias e também contou com a participação de agências da Austrália, Canadá, Índia, Suécia e Vietnã, além dos EUA. Dos cases recebidos, 67 estão concorrendo e representam 45 agências de comunicação ao redor do mundo.

Dentre os brasileiros estão a Y&R com o case para o banco de sangue da Santa Casa (Upgrading an Ancient Model), na categoria Comunicação/ Estratégia de Mídia. Já na categoria Ideia para um Novo Produto/Conteúdo, concorrem a Agência Click Isobar, com o case Fiat Mio, e a Lew’Lara/TBWA com o case #ihcomplicou, para o IG. Esse último  concorre também na categoria Estratégia de Redes Sociais. Na categoria Inovação em Pesquisa a co.r inovação concorre com o projeto CO.R Youth Project (The Follow the Rabbit Methodology).

Confira a seguir a lista completa de finalistas:

Brand Experience

• CP+B and Digitas — American Express: “Small Business Saturday”

• Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

• Goodby Silverstein and Partners — Adobe: “Museum of Digital Media”

• JWT Melbourne — Melbourne Writers Festival: “Democratizing Literature”

• The Martin Agency — Walmart: “The Smack Talk Launch of Call of Duty: Modern Warfare 2”

• McKinney — Qwest: “Starting a Conversation without Uttering a Word”

• MRM Worldwide — U.S. Army: “At the Ready”

• R/GA — Nike: “The Film Room”

Campaign for a New Brand

• CP+B — Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”

• Fallon — The Cosmopolitan of Las Vegas: “Just the Right Amount of Wrong”

• Gotham — Chobani: “A Love Story about Yogurt”

• LBi — SeamlessWeb.com: “Hijacking an Icon of Food Delivery in New York City”

• Lowe Asia-Pacific — Nestlé Vietnam: “Cafe Viet | Are You Man Enough?”

• McGarryBowen — Verizon Wireless: “Power Trumps Pretty”

Communications/Media Strategy

• BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”

• Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

• Goodby Silverstein and Partners — Adobe: “Adobe Creative Suite 5 Launch Campaign”

• OMD — Pepsi: The Pepsi Refresh Project

• Optimedia — Citi Bank: “Citi Project Talk”

• VI Marketing and Branding — Oklahoma State Department of Health (OSDH): “5320”

• Y&R Brasil — Santa Casa Blood Center: “Upgrading an Ancient Model”

Creative Technologies

• COLLINS — New York Public Library

• Goodby — Silverstein and Partners DaliMuseum “Helping People See the World Through the Eyes of Dali”

• JWT — Bloomberg “The Art of Looking Sideways”

• McKinney — Qwest: “Solving Problems by Creating Some”

• R/GA — Converse “The Sampler”

• R/GA — Nike “BOOM”

• Razorfish NY — Unilever: Lynx “Lynx Stream”

Existing Brand

• BBDO India — P&G/Gillette Mach3: “W.A.L.S. | Women Against Lazy Stubble”

• BBH —Unilever: “Axe | Clean Your Balls”

• Droga5 — Microsoft Bing: “Decode Jay-Z with Bing”

• Droga5 — Puma: “For the Joy of Sport”

• Grupo Gallegos — California Milk Processor Board: “Selling Health and Beauty by the Gallon”

• Leo Burnett, USA — Allstate: “Mayhem is Everywhere”

• Leo Burnett, USA — Sealy Posturepedic: “Supporting All the Living that Happens in Bed”

• Lowe Asia-Pacific — Unilever Vietnam: “Vim – Power of 1”

• Publicis — Pepto-Bismol: “The Little Pink Bottle that Everybody Thought They Knew”

• Venables Bell & Partners — Audi: “Shock the Sheep”

For Good

• Arnold Worldwide — American Legacy Foundation (Truth): “Do You Have What It Takes to be a Tobacco Exec?”

• COLLINS — New York Public Library

• Lowe & Partners — Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD) “FARC | Operation Christmas”

• The Martin Agency — The American Cancer Society: “How Can an Ageing Charity Compete with Sexy, Young Causes?”

• McKinney — Urban Ministries of Durham” “Spent”

• Pyper Paul + Kenney — ASPCA: “Help Joey”

Idea for New Product/Content

• AgênciaClick Isobar — Fiat “Fiat Mio”

• Gotham — Denny’s: “A Whole New way to Launch LTOs”

• Lew’LaraTBWA — IG: “#ihcomplicou”

• R/GA — InnovativeThunder “Pay With A Tweet”

• Redscout — Gatorade: “G-Series Product Launch”

• Twofifteen — McCann Microsoft (Xbox): “Bright Falls: The Prequel to Alan Wake”

Innovative Design

• CP+B — Bolthouse Farms: “Baby Carrots | Eat ‘Em Like Junk Food”

• R/GA — Nike: “Nike+ GPS”

Research Innovation

• BrainJuicer — “Let’s Get Emotional About Advertising”

• co.r inovação — CO.R Youth Project: The Follow the Rabbit Methodology”

• The Marketing Arm — “Fans, Brands and Properties | Finding the Perfect Match”

• Starcom USA — “EQ”

Social Media Strategy

• Anomaly — Converse: “How Converse Became the Biggest Little Sneaker Brand on Facebook”

• BBDO NY — M&M’s Pretzel: “Power to the People”

• The Brooklyn Brothers — Promote Iceland: “Inspired by Iceland”

• COLLINS — New York Public Library

• CP+B — Kraft Mac & Cheese: “Tweet Your Love”

• Goodby Silverstein and Partners — Tostitos: “Reunite America”

• Lew’LaraTBWA — IG: “IHCOMPLICOU”

• M&C Saatchi/Profero— Pizza Hut: “Feed A Friend: Leveraging The Natural Fit between Loyalty and Social Media”

• Porter Novelli — HP ePrint Live: “Socializing Printing with the Digital Generation”

• R/GA — InnovativeThunder: “Pay With a Tweet”

• Starcom Sweden/Le Bureau — The National HIV Council: “F**K TREE”