Brahma cabin celebrated soccer at Sapucaí's carnival

Brahma beer anticipated the World Cup and took the atmosphere of the World Cup to Sapucaí, where passes the biggest carnival parade in Rio de Janeiro.

Focusing on the union of Carnival and football, two national passions, which are synonymous with celebration and commemoration, the 24st edition of the most famous brand stateroom, led by José Victor Oliva, invited three aces of lawns that helped build the Brazilian football to share their stories.

Ronaldo, Cafu and Zagallo shared their memories about the achievements that ha21ve lived, and Brahma turned the memories into a tribute inside the most famous tradition cabin conducted by AmBev.

“The brazilian carnival is a great brand platform, as well as football, and both are synonymous of joy. We decided to honor the best in this very important year for Brazil and collected the stories of the greatest striker of all the tournaments, the players who participated in the World Cup finals and are the biggest winner. It is a privilege for us.” says Bruno Cosentino, marketing director of Brahma.

Also new for this year were the shirts given to guests, inspired by uniforms for football, and for the first time, were signed exclusively by stylist Carina Due , which carries an audible surname associated with the history of fashion in Brazil.

The cabin Brahma completed 24 years in 2014, and has become a benchmark of glamor and refinement in times to enjoy watching the most famous and popular show in the world, always commanded by Oliva and his staff of the Banco de eventos agency.

Besides providing a privileged view of the parades, the cabin location also offers to its guests exclusive shows.

Brahma is the Football

Brahma has in its DNA the football. In 2014, the brand brings to the topic for their actions “Football is coming home” because although the football was not born in Brazil, was the swing and joyful way of Brazil to play with the ball that reinvented the sport, which returns home for the world cup.

To provide maximum comfort and exclusivity Brahma cabin offered 2500 squared meters on two floors, in addition to the ground floor. This year, the distribution of space was thought to improve circulation and visibility of the public.

The set design was inspired in World Cup history and the art of football that Brazil exports to the world. The predominant color of the decor was red and the details between the green and yellow arised.

Besides the innovative look, the guests when they enter the cabin already felt the mood of football fans with vibrating voices, as if they were entering the field. Revelers can also take pictures in panels that simulate the most exciting moment experienced by Brazil fivefold over the world: the raise of the cup of victory.

Chandeliers golden cleats do homage to ace Ronaldo, scorer of all World Cups and golden boot in the world 2002 .

Painted streets, synonymous with the mobilization of Brazilians for the World Cup, were translated on the steps of space. Zagallo also earned honor with the superstitions of the corner, waiting for the arrival of the sixth bowl of Carnival.

The guest list of the cabin were prepared by the traditional team led by Alicinha Cavalcanti, Carol Sampaio and Renata Carvalho.

The Brahma Cabin is a registered trademark of Sapucaí. Therefore draws attention of big companies, who see a great opportunity to partner and return the image to its brands. The space featured a partnership with brands like Grendene, Unilever, Volkswagen, Hipermarcas, Revlon, and NET .

Grendene with the Ipanema brand ensured more charm to the feet of the guests, and Rider Shoes men’s ward. Besides the space at the Sambadrome, the brand also offered customized pairs already in accreditation. Volkswagen, took the chance to launch the the UP! car. Helmann ‘s and Knorr, from Unilever, served the menu developed by chef Viko Tangoda.