Esta página pode utilizar cookies.
Warning (2): getimagesize(/wp-content/uploads/2013/04/7Up-vending-machine-1.bmp): failed to open stream: No such file or directory [ROOT/plugins/Amp/src/Template/Categoria/conteudo.ctp, line 44]
Notice (8): Trying to access array offset on value of type bool [ROOT/plugins/Amp/src/Template/Categoria/conteudo.ctp, line 46]
Warning (2): Division by zero [ROOT/plugins/Amp/src/Template/Categoria/conteudo.ctp, line 46]
Notice (8): Trying to access array offset on value of type bool [ROOT/plugins/Amp/src/Template/Categoria/conteudo.ctp, line 46]
The Melting Machine is a promotional marketing that has been set up in Buenos Aires by the soft drink brand. It’s a ‘vending’ machine made entirely from ice and offers up a unique way to get a cold drink on a hot day. As the ice that makes up the machine melts, passers-by are invited to grab a 7Up, as well as invited to guess what time they think the last can will be freed from it’s icy encasing. This guess is made via Twitter and gives the company a great way to attract attention using social media. Check it out: