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For the Brahma Chopp franchise, from AmBev, celebrating the arrival of the World Cup has already begun. To offer fans a gift, the Chopp Brahma and Chopp Brahma Express Kiosk units will host several promotional marketing actions until the end of the championship. The first promotion is already in effect in all of the 77 units of Brahma Chopp Express - model that delivers beer and other AmBev products directly to the consumer's home until May 31. Geared towards fans who are preparing for the beginning of the World Cup, the "Six Stars Supporters Promotion" entitles a lucky number for each R$ 300,00 spent on the Express franchises. Registering invoices in the promotional campaign site, the client generates a lucky number and gets a chance to win 15 kits from the host (including one smart LED TV 50'', a Home Theater 3D Blue Ray, five official Brazilian national team shirts and six exclusive World Cup cups). Every purchase is cumulative. In addition to a chance to win the kits, Brahma Chopp Express customers can also get a chance to participate in the "Cup's Cups", which will be happening from June 6 to July 13 in all the units of the enterprise. During this period, for every 150 liters of beer bought, fans will get a kit with six exclusive cups stamped with the World Cup's host cities. It's not required to buy the 150 liters at once, since the points are cumulative and, upon achieving the amount of liters, one just needs to present the coupon at a store and take the freebies home. The "Six Stars Supporters" promotion will also award fans who will be watching games with friends and family in any of the 252 Brahma Chopp Kiosks, up until June13. In these establishments, upon buying two 300 ml chopps plus R$ 7.90, the customer gets an exclusive 2014 FIFA World Cup cup. There are six different models to collect. In the action, beyond the cup, the customer also gets a lucky number for a chance to win five pairs of tickets for the match Brazil vs. Cameroon on June 23, in Brasilia. The number should also be registered in the promotion's website.