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T-Rex's replica surprises people the streets of London

To activate your special program about dinosaurs, the National Geographic Channel stirred the imagination of people to carry a replica of the streets.

Redação Promoview

18/06/2015 30/12/2023

One of the most used promotional marketing strategies are the live marketing actions (about 12.22 percent, according to a study). These actions can bring products or services to consumers and make them more in many cases, only experiments.

The National Geographic Channel, used the fever of the dinosaurs to activate their programming through an innovative way. The streets of London, walking a truck with a realistic body of a Tyrannosaurus Rex, who was en route to a “autopsy”.

Photos: Disclosure

Hundreds of people were surprised to see the huge dinosaur body covered with a white sheet and blood stains, so they decided to take several photos and share them on social networks.

This marketing strategy was used masterfully by the channel, which caused great repercussions in social media, in addition to causing a “riot” in the streets of the English capital.

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