McDonald's has developed an extremely intelligent promotional marketing action. Thinking of cyclists who have a growing number of supporters in large cities, the brand created the action called: McBike.
Created by Tribal agency, Buenos Aires, special packaging to be carried by riders who can get the snack in the drive thru restaurants, offering more convenience and flexibility of services for this target audience was drawn up.
This action was first implemented in Denmark and Colombia. Now the next goal is to bring this idea to Amsterdam and Tokyo.
Check out the video below: