Augmented reality can transform the points of sale and offer consumers an experience of unequaled purchase. So did the Point.P store in France instead of offer their products to its customers through traditional catalogs, decided to use a viewfinder of virtual reality.
Aiming to be more competitive, brands and the retail industry launch their more aggressive marketing strategies in selling points to draw attention of potential customers and achieve who purchase their products.
Under this idea, the company Point.P devised his virtual strategy reality custom home in the that can be displayed the improvements of home with the changes the consumer wishes applied to your house of virtual mode, this way no longer have to imagine how would the remodeling of a space in the house but that what can see thanks to glasses that show how would see in reality.
This way, consumers can change products with the only hand movement and choose the suitable material, well is possible also offer customer satisfaction safely.
The strategy ran in charge of the Havas 360 agency in France who endowed all stores of Point.P of this special showroom.