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Here in Brazil, Ogilvy have teamed up with Huggies to create a a device called TweetPee – a diaper attachment that measures moisture levels and send a Tweet to parents when their baby needs a change. Figuring out when the child has a wet diaper is a skill most parent’s develop over time – almost a sixth sense – but this new device could take all the guesswork out of the changing process and make life a little bit easier. Check it out: