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Coca-Cola seems to get everywhere in developing countries, yet essential medicines don't. In 1988, Simon Berry (a british aid worker in Africa) made a connection between two facts that would change his life. Fact 1: in remote parts of Zambia, where families scratched out a subsistence living by farming, many young children died of preventable diseases, such as dehydration from diarrhea. Fact 2: in these same rural areas, you could almost always buy Coca-Cola. The idea is to leverage Coca-Cola’s distribution channels to carry so-called social products - oral rehydration solution (ORS), zinc supplements, water purification tablets - that last mile to save children’s lives in developing countries.