After releasing the line Rock in Rio with special versions of the Gol, Fox and Saveiro, Volkswagen gives potential clients the opportunity to go to the festival and still take 30 friends.
To publicize the promotional marketing action "Folks go by Volks", the brand has launched a new commercial advertising how easy it is to participate and that is part of the integrated campaign created by Almap BBDO to publicize the line and all shares Festival sponsorship activation.
Those interested in participating in the promotional campaign should go to a dealership network of Volkswagen until July 31, and perform a test drive in any model of the brand.
The winner and their friends will win a trip to Rio de Janeiro, with all expenses paid, to attend the festival on 19 September, as well as a kit with backpack and shirt.
The film "Fans", which discloses the promotion "I'll galley with Volkswagen," shows a seller following a guy who is doing a test-drive in a Fox Rock in Rio.
As he drives the car full of technological items and talk about promotion, a group of people begins to approach. The seller suspicious says he did not know he was famous. But the boy says it's not that, but that this crew is that it will lead to watch the show, if you win the promo action.
To learn more about promotional marketing action click here. Check out the video below: