Experiência de Marca

Desigual promoted a dare promocional action

To participate of the live marketing action, the first hundred customers that arrived in the store wearing only their underwear, would gain two pieces of clothes from the new brand collection.

Redação Promoview

28/11/2014 30/12/2023

In the last week of december, happened a dare promotional action of marketing in a catalan clothes store.

Basically, the slogan was: “Get in naked and go out dressed”. To participate of the live marketing action, the first hundred customers that arrived in the store wearing only their underwear, would gain two pieces of clothes from the new brand collection.

Desigual — Moment when the doors were opened to the customers (Foto: Reprodução/YouTube).

The promotional action was a success. Still in the night, before the store opens and in a considerable cold temperature, the line had about 300 people. The brand Desigual executes this action called Seminaked Party since 2010, and became known for it. Besides daring and different, is funny and effective.

Take a look in the video “Seminaked Party” of 2013.

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