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Vending machine is made entirely of ice

As the ice that makes up the machine melts, passers-by are invited to grab a 7Up, as well as invited to guess what time they think the last can will be freed from it's icy encasing.

Redação Promoview

30/04/2013 29/12/2023

The Melting Machine is a promotional marketing that has been set up in Buenos Aires by the soft drink brand. It’s a ‘vending’ machine made entirely from ice and offers up a unique way to get a cold drink on a hot day.

As the ice that makes up the machine melts, passers-by are invited to grab a 7Up, as well as invited to guess what time they think the last can will be freed from it’s icy encasing.

This guess is made via Twitter and gives the company a great way to attract attention using social media. Check it out:

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