Who loves fitness certainly heard of Les Mills. The company founded in 1968 by New Zealand athlete Leslie Mills democratized fitness and teaches several programs in more than 15 000 rooms of gyms in over 80 countries, almost 6 million people worldwide.
In May 2014, the company has partnered with the sports equipment manufacturer Reebok in the English market to develop a new concept of fitness. Forget the white walls, welcome to the immersive world of academia, where a 360 ° screen content conveys what it takes to motivate you in time for physical activity.
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The concept was installed in a pop-up in London near the Tower Bridge and allows ten people train interactively while. An example of how it works? Imagine a spinning class, where the walls have designed landscapes colors, giving the impression that the bike is really moving.
Innovation does not only happen in the gym, and is well connected in social networks and on instagram, in order to reach your target audience. Immersivefitness.com The website has all the information.
