Brahma stunt takes the World Cup very far in Brazil

Democratizing access to the World Cup and take the excitement of the greatest spectacle in football to the greater number of people and places in Brazil – that’s the commitment of Brahma beer, the official sponsor of FIFA World Cup 2014. Besides being present in 12 cities, the brand is promoting more than 1,500 events in 700 places far from host cities, reaffirming the concept “Where there is Brazil, there’s World Cup. And where there has World Cup, it must have party.”

After taking the party to the town of Vila Guinea, Bahia, and recorded the thrill of its residents in the commercial that aired on TV in Brazil on Nov 13/06, Brahma now shows the surprise experienced by another Brazil, not far from Bahia – Brejinho de Nazareth, in Tocantins. It was the palce chosen for the live marketing stunt #AquiTemFesta.

Brejinho de Nazareth is 700 km far from the closest host city. It has little more than five thousand inhabitants who lead a quiet life on the banks of Tocantins River, where the team of Brahma transported by boat, the whole structure of the party that moved the locals.

“It took three years of preparation to get to the moment we are living here. As a sponsor brand, we are proud to be part of this moment and even more – from North to South we’re taking the excitement of the World Cup to places like Vila Guinea and Brejinho of Nazareth, showing a plural Brazil which reflects the accuracy of the proposal Brahma delivers to the world, “said Bruno Cosentino, marketing director for Brahma.

The film below created ba Africa agency documents the arrival of the container of the brand, the surprise of residents and people’s emotions to host a party with the right to screen and fireworks, something hitherto unlikely to happen in the life of each.

Check out the video below: