Experiência de Marca

Nissan sublets billboard in Puerto Rico

The agency Y&R created an urban display to highlight the size and space of the Sentra vehicle, while offering the opportunity to also rent some ad space.

Redação Promoview

26/06/2014 30/12/2023

In Puerto Rico, the manufacturer Nissan has collaborated with the agency Y & R to develop an advertising campaign “2 in 1”.

Specifically, the agency created an urban display to highlight the size and space of the Sentra vehicle, while offering the opportunity to also rent some ad space.

nissan1

A print, highlighting the real size of the vehicle, also invites advertisers to take advantage of this “space” to do their own advertising – for free!

An intelligent and relevant catch, which highlights the benefits of the vehicle as well as promotes the advertising itself.

nissan

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