Experiência de Marca

Brazil and Portugal together in the Events market

Brazilian live marketing agency The Group has announced a new partnership with the agency The Event, from Portugal, led by entrepreneur and expert in corporate events Pedro Rodrigues.

Brazilian live marketing agency The Group has announced a new partnership with the agency The Event, from Portugal, led by entrepreneur and expert in corporate events Pedro Rodrigues.

With the partnership the two companies extend their actions in the international arena, as well as foster exchanges of expertise between markets. The alliance provides the alignment of both agencies’ work in Latin America and Europe, also including the exchange of executives to exchange planning and implementation of projects.

17.The group

“The Event brings an extensive luggage, access to new technologies and international trends. This agreement comes to aggregate to our scope of services, because our philosophy is always to innovation to our customers”, says CEO of The Group , Fernando Guntovitch.

For over 12 years working in the entertainment industry, Rodrigues is specialized in the corporate world with many awards throughout his career, among them the title of Best  Events Agency of Europe.

“I have a strong entrepreneurial spirit and detected that it was the time to seek for new challenges, so I founded The Event. I’ve already knew and really like the work of The Group, since I believe our businesses have the same DNA. We have the same position in the event market in our countries and see it as an important tool for communication and motivation, completes Rodrigues.

With a broad portfolio of opportunities the companies expect to achieve a net profit of 18 million Euro by the end of 2014.