Brazilian Promo market grew more then the country's GDP

The disclosure of the Brazilian official 2013 GDP by IBGE of 2,3%, motivated the promotional market. This happened because the businness growth in the sector, gathering promotional and live marketing actions specialized agencies, was proportionally bigger then the country’s economic growth rate.

The total earnings of the promo activity presented a growth 5,5% higher in 2013 when compared to the previous year.

This data, result of the Promoview Index, reflect economy’s official numbers disclosed by the Brazilian government. According to IBGE, the services sector, with the agrobusiness, were the main responsable for this growth.

The Promoview Index is a poll put together by the only space in Brazilian internet dedicated to advertising of specialized promo agencies, updated daily.

The sample involved agencies of many sizes and different regions, all being part of the Yearbook project and Promoview’s social networks. The given numbers considered each region´s impact and the earnings based on each particpant’s answers. It is the largest data gathering to ever take place in the history of the Brazilian Promotional Market, according to the point of view of the agencies.

The numbers in the survey are estimated in dollars, since they take part on a worldwide survey on the activity, to be published in the second quarter of 2014.

The yearbook´s survey will also have the investments value by discipline.

Comparatives

Every year, our team has been collecting data to make our index an increasingly relevant source for investors of the promo industry.

This year, we picked some numbers already published in the market to compare the magnitude of the values generated by live marketing agencies with the rest of the market. Check it out:

• The value, in reais, of the annual sales of the promo market, recorded by the Promoview Index in 2013, was of R$ 46.8 billion;
• the value, in reais, of the annual sales of the Brazilian advertising marketing, according to Meio & Mensagem, was of R$ 32.2 billion;
• according to a Price Waterhouse survey, there will be spended R$ 35 billion with entertainment in 2014;
• Petrobras has lost R$ 40 billion in market value in 2013;
• Bradesco’s profits in the last balance released was of R$ 11 billion;
• the toucan propyne pipeline would have generated contracts with the government in the order of the R$ 40 billion;
• the Brazilian games market earned R$1 billion in 2103;
• up until January 31, Brazil had already collected R$ 200 billion in taxes;
• Brazil closed the year of 2013 with a superávit of R$ 4.98 billion;
• We will continue to assess comparative data, updating this post as new information is released.

The complete survey will be presented in the printed version of the Brazilian Yearbook of Promotional Marketing, a publication that displays actions from the best agencies currently active in the country, starting being distributed in the next weeks in Brazil.