Drink driving is a terrifying and terrible social problem that requires strong innovative solutions.
Knowing this, the german company Stiegl beer collaborated with austrian design firm Demner, Merlicek & Bergmann to come up with a concept that would encourage its beer drinkers to take the Salzburg public transportation home.
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During the festive periods, Stiegl replaced its usual beer labels on its 7% alcohol content bock beer bottles with tickets, so that consumers could make it home safe.
