Experiência de Marca

Giant Solo bottle voyaging across the seas

The brand released the bottle into the ocean, off the Tenerife coast last month, and it is currently making its way across the Atlantic.

Redação Promoview

15/04/2013 29/12/2023

The agency Try/Apt Oslo created what’s said to be the “world’s largest message in a bottle”. Why? To promote Norwegian soft drink Solo.

The giant bottle is a 26-foot-long replica of the beverage’s bright-colored bottle and weighs 2.5 tons it holds a case of Solo and a 12-square meter letter, which would be the winning prize of whoever finds it.

It is also unmanned, and equipped with cameras to document its journey in pictures, and a GPS to track and tweet its location. Solo released the bottle into the ocean, off the Tenerife coast last month, and it is currently making its way across the Atlantic.

“It’s impossible to tell how long the voyage will last, hopefully we will not end up breaking the Captain Brown record for the oldest message in a bottle—it roamed the sea for 97 years and 309 days,” Joakim Sanda, Solo CEO.

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