Sol has launched a new campaign aimed at busy workers, encouraging them to ditch their uptight dress, abandon their ties and relax with a refreshing and delicious Sol lager.
The campaign saw a specially created recycle bin created just for ties positioned at London’s Canary Wharf, the high-rise city centre of London and hub of office workers in the UK’s capital.
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The bin was intended to encourage people to break away from their working attire and be a bit more free spirited. In the video, those who actually took part and deposited their ties had them shredded and then returned with a free coupon for a Sol lager, with the words “Free beer for a free spirit” attached to the voucher.
Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends”.
