Experiência de Marca

Reebok stops Times Square with military training

The course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles.

Reebok and Spartan Race (the world’s leading obstacle racing series) have announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports – obstacle racing.

To comunicate this, they organizated a race at Times Square. The course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles.

Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games.

Some militaries were present at the event.

Watch them in action: