Experiência de Marca

Kit Kat aims to disconnect people by launching a bench

The chocolate brand wanted a thing that could make people forget Facebook, Twitter, Instagram or their e-mails.

Kit Kat is helping to people ‘take a break’ from online connectivity, by launching Free No WiFi Zone – a bench that blocks WiFi signals.

The chocolate brand teamed up with JWT Amsterdam to develop this campaign to ‘disconnect’ people from their e-mails, Facebook updates, the blue bird and the likes. The Free No WiFi Zone is able to block WiFi signals in a 5-meter radius.

Instead the on-line life, people can enjoy simple things, such as talk with friends, read, or just take a break!