Experiência de Marca

McDonald's changed its name in Australia

"What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?", said Mark Lollback, chief marketing officer for McDonald's Australia.

Redação Promoview

09/01/2013 29/12/2023

McDonald’s Down Under is to take its nickname to heart as it opts to change the signs on selected stores to reflect is more common Macca’s abbreviation.

“We’ve been a part of Australia for over 40 years now and we’re incredibly proud to embrace our ‘Australian-only’ nickname,” said Mark Lollback, chief marketing officer for McDonald’s Australia.

“What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?”

The new name will be used at 13 stores across the country in the run up to Australia Day. But they plan to turn in McDonald’s again in early next month.

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Experiência de Marca