Experiência de Marca

Red Bull creates a drive-thru in elevator

This is the first promo action, that happened in Sao Paolo. The brand expects to do it in more buildings of Brazil.

Redação Promoview

19/12/2012 29/12/2023

Red Bull here in Brazil noticed that the consumption of energy drinks during the day is increasing every year.

Thinking about it, the company decided to show the benefits of its beverages by installing a “drive-thru” that was accessed via an elevator in a busy office building. By pressing a specific floor, employees were able to access a Redbull vending machine without having to get out of the elevator.

Throughout the day, the Redbull team changed the message placed in the elevator to explain the benefits of an energy drink during mornings, afternoons, and evenings. The clever campaign was produced by the advertising agency Loducca.

This is the first promo action, that happened in Sao Paolo. The brand expects to do it in more buildings of Brazil.

Check out the video below:

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