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Lacoste imagines the polo of the future

The brand has set up a website where you can play with your imagination and present your own version of a futuristic polo shirt.

Redação Promoview

17/12/2012 29/12/2023

For celebrate its 80th birthday, Lacoste offers its consumers to take a peek behind the doors of the future through the new video produced by the brand’s creative agency MNSTR.

Polo of the Future is representative of the whole new generation of interactive clothing. It’s smart and adjustable. With only one touch or swipe of a hand, you can change it’s color or extend sleeves, you can self-fit it or make it your own scoreboard. It can be changed with weather, situation, or it can reflect your mood.

Lacoste has set up a website where you can play a bit with your imagination and present your own version of a futuristic polo shirt.

Check it out:

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