Bacardi marks 150 years with time capsule

Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand.

The time capsule acts as a living snapshot of the Company in 2012 and also carries messages from current-day employees to Bacardi employees of 2062—50 years from now—to honor the enduring Bacardi legacy when it is opened on its 200th anniversary.

The 6ft x 1ft (1.82m x 0.30m) custom-created, stainless steel capsule, encased in a granite cap and cement pedestal and registered with the International Time Capsule Society, was installed at the Bacardi worldwide headquarters in Bermuda at an event hosted by Chairman Facundo L. Bacardi and President & CEO Ed Shirley of family-owned Bacardi Limited.

This historical event was attended by Bacardi executives, employees, Bermuda government officials and other dignitaries. The pedestal, which is adorned with a bronze plaque, is situated in front of the headquarters and welcomes visitors as the iconic Mies van der Rohe-inspired building is a popular tourist attraction on the island.

Bacardi employees from around the world carefully selected mementos with the most meaning for them in this historic year for inclusion in the time capsule, that includes letters, notes, pictures, Bacardi ads.