Experiência de Marca

TNT added drama in Netherlands

Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT's content.

To launch Turner Broadcasting’s series and movie channel , TNT, in the Netherlands, has published a new dramatic piece of ‘the red button’ today.

When innocent passers-by dare to push the red button, pure TNT-drama unfolds with a slightly new twist: close ‘participation’ of the public.

Strategy was to develop a piece that would allude to the original but feature new situations inspired by TNT’s content.

Check it out: